Call Scripts Library - Recruiting

Script 1: General Discovery Call (Cold or Warm Prospect)


Target: Mid-level agent

Opening: Hi [Name], it’s [Your Name] from Corcoran Horizon Realty. I know you weren’t expecting my call, so I’ll be brief.

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I’ve been keeping an eye on strong agents in [Market/Area], and your name keeps coming up. I’d love to connect and learn more about where you’re at in your business and what your goals are for the next 6-12 months.

Transition Questions:

• How has your year been so far in this market?
• What kind of support are you currently getting from your brokerage?
• Are there areas of our business you feel could grow with the right infrastructure?
  
  

Value Hook: At CHR, we work with agents who are serious about growth, especially those looking for more than just training. We bring real business to the  table: project leads, leasing partnerships, and full admin and marketing support

CTA: Would you be open to a quick coffee or virtual meeting sometime this week to talk about what’s possible?

Email follow-up based on conversation: Consider including “Why Corcoran Horizon?” video


Script 2: Soft Touch (Appointment First)
Target: Any agent - early stage, no hard pitch

Opening: Hi [Name], it's [Your Name] with Corcoran Horizon Realty. I’ll keep it quick

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I’ve been following your work and think there could be a really good fit between what you’re doing and what we’re building at Corcoran Horizon Realty.

No sales pitch, just a quick opportunity to introduce myself and learn more about you.

CTA: Would you be open to a short, no-pressure call sometime next week?

Totally flexible, whatever’s easiest for you: Zoom, phone or coffee.

Script 3: Slider Agent (Production has Declined)
Target: Previously high-performing agent now underproducing

Opening: Hi [Name], it's [Your Name] with Corcoran Horizon Realty. I hope you don’t mind the outreach.
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I noticed your production isn’t where it’s been in the past, and I completely understand how challenging this market can be. You’re not alone in that.

Empathy Bridge + Question: A lot of agents we’ve spoken with recently are feeling the impact of market fatigue, lack of leads, or just trying to do it all on their own.

• Would you say that’s been your experience this year?
• What kind of support or structure do you feel is missing for you right now?

Value Hook: At CHR, we’ve helped agents in similar positions completely turn things around, with direct business opportunities, admin relief, and strategic mentorship that’s actually customized.

CTA: No pressure at all, but if you’re open to a quick conversation, I’d love to learn more about where you’re at and see if we can help.

Email follow-up based on conversation: Consider including “Why Corcoran Horizon?” video

Script 4: Mid-Tier Non-Capper (High-Potential, Under-Supported)
Target: Previously high-performing agent now underproducing

Opening: Hi [Name], it's [Your Name] with Corcoran Horizon Realty. I wanted to reach out because I think here’s an opportunity we should talk about.

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From what I can see, you’re producing at a level where you’ve clearly figured some key things out, but I also see a ceiling that might be brokerage-related.

Trigger Questions:

• Do you feel like your brokerage is actually helping you grow, or are you doing most of the heavy lifting yourself?
• Are you getting any real marketing or lead generation support?

Value Hook: At CHR, our agents don’t just get advice, we give them access: to projects, to high-conversation leads, to branding that wins listings, and to a leadership team that’s actually in the trenches.

CTA: I’d love to hear more about your current setup and walk you through how we’ve helped other agents in the same stage double their production.

Would you be open to a 15-minute chat?

Email follow-up based on conversation: Consider including “Why Corcoran Horizon?” video

Script 5: Objection - Fees and Splits
Target: I just can’t justify paying more fees than I do now

Response: Totally fair, and to be honest, a lot of agents said the same thing before joining us.

But what they’ve found is that those fees actually produce ROI. We’re not charging for desk space, we’re giving you real marketing horsepower, lead flow, and hand-on business development support.

Most of our agents close one or two deals per year just because of what we provide and that more than covers any added costs.

Let me ask, if you knew you could net more even after fees, would it be worth exploring?

Email follow-up based on conversation: Consider including “Why Corcoran Horizon?” video

Script 6: High Achiever - Opportunity Framing
Target: Agents at $150K+ who have plateaued

Opening: Hi [Name], it's [Your Name] with Corcoran Horizon Realty. You’re clearly doing a lot right, I’ve seen your name come up consistently with solid deals and great presentation.

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I wanted to reach out because we’re building a platform that’s perfect for agents like you, people who’ve hit a strong stride but want more scale without more chaos.

Trigger Questions:

• Do you feel like your current brokerage is helping you grow strategically, or just watching your numbers?
• Are there parts of your business you’d delegate if you had the right support?

Value Hook: We offer:

• Exclusive lead-gen from new developments and leasing pipelines
• Admin and marketing systems that take work off your plate
• Strategic coaching tailored for agents already producing at a high level

It’s not about fixing what’s broken, it’s about accelerating what’s already working.

CTA: Would you be open to hearing how we can help push you into the next tier?