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Sales Manager - New Developments

  • Extensive knowledge of all Sites and project

    • Pricing

    • Floor plans

    • Incentives

    • Marketing initiatives

  • Strong knowledge of competitors’ project both locally and regionally

    • Weekly/monthly site visits and launch attendances for competitive analysis (pricing, incentives, marketing initiatives, etc.)

  • On site training and coaching for both lead and back-up Sales Representatives

    • Help develop/strength closing skills

    • Creative sales initiatives

    • Time management

  • Weekly Site visits to ensure all models/sales offices are up to Company standards including;

    • Proper and well-maintained signage with correct information

    • Open house signage is placed during all open house hours 

    • Marketing packages are current and up-to-date with current pricing, inventory and incentives

    • Ensure property sign in of visitors

    • Conduct ‘surprise visits’ as necessary

    • Sales Representative on-site scheduling 

    • Overall inventory management

  • Develop creative and strategic sales and marketing plans for existing sites and new to launch sites to achieve target sales

    • Develop new marketing initiatives (ie. social media campaign, email marketing, etc.)

    • Develop new sales initiatives (ie. new promos and promotions)

    • Develop ‘on-the-floor’ sales tactics

  • Work closely with B2B coordinator on new sales and marketing initiatives for cooperating brokers

    • Outreach/recruiting to new and existing key contacts

    • On-going relationships fostering of B2B network

    • On-the-ground point of contact

    • Participate in sales presentations (ie. roadshows, virtual presentations)

    • Identify and capitalize on new business opportunities

  • Weekly reporting to all Builders on leads, appointments, deals and marketing initiatives

  • Weekly review all off Sites current marketing 

    • Online ads (organic and paid)

    • Websites / landing pages

    • Newspaper ads (if applicable)

    • Signage

    • MLS listings (is applicable)

  • Have extensive knowledge of all leads, appointments and deals for all Sites

    • Report on conversion rate of number of incoming leads, outbound calls, appointments and deals

  • Provide weekly reporting on site performance both sales and Sales Representatives performance 

  • Attend Builder meetings for any sales and marketing discussions