Chief Operation Officer

Duties and Responsibilities

• Culture: Enhance and maintain a positive, innovative culture and work environment
• Seek to lead by example
• Operations: Ongoing improvements to operational effectiveness
• Oversee daily operations and ensure team members follow company policies and procedures, as well as create them when needed
• Establish and implement departmental policies, goals, objectives and procedures
• Ensure the company is kept up-to-date and in compliance on all RECO, FINTRAC, and Real Estate board rules and regulations
• Communicate plans, goals and objectives to the management team to ensure effective execution
• Analyze internal operations and identify areas of process enhancement
• Driving the company’s operating capabilities to surpass customer satisfaction and retention, and company goals.
• Assessing and implementing improved processes and new technologies, and collaborating with management regarding the implementation of these improvements.
• HR: Build a dedicated and engaged team that strives to achieve the same goal
• Ensure effective recruiting, onboarding, professional developments, performance management, and retention
• Collaborate with People and Culture Lead to hire the best staff and Agents in the market, retain their talent and train for success
• Performance manage the Agent Success Manager to ensure successful results and coach them on their leadership for the same results of their respective teams
• Employing various initiatives to coach employees to optimize their capabilities.
• Marketing: Oversee marketing strategy to ensure it directly impacts the target market and goals 
• Establish and evaluate effectiveness of marketing programs
• Monitor and analyze sales and marketing activity against goals and against market data
• Review all social media platforms and increase awareness online and interaction
• Overseeing marketing initiatives to ensure its effectiveness in lead generation 

• Sales: Establish KPI sales
• Ensure regular tracking, measuring, and reporting of key metrics to 
• Set yearly Company and agent KPI’s and projections 
• Determine best ROI sources
• Collaborate with the People and Culture Lead to define and approve sales compensation and incentive programs that motivate the sales team
• Define sales processes that drive desired sales outcomes and identify improvements
• Evaluate performance by analyzing and interpreting data and metrics (Local boards and relative data)
• Business Development and Strategist: Lead the organization to new growth opportunity
• Identify new segments and channels to target
• Design and execute strategic plan 
• Support in creating and implementing a Corporate business development strategy
• Write and submit reports to the CEO in all matters of importance
• Assist CEO in fundraising ventures
• Participate in expansion activities (investments, acquisitions, corporate alliances, etc.)
• Develop actionable business strategies and plans that ensure alignment with short-term and long-term objectives developed in tandem with the CEO
• Directly oversee operations, HR, and partner with the CEO on sales management to budget for sufficient investment capital to achieve growth targets over the near term
• Maintain and build trusted relationships with key customers, clients, partners, and stakeholders
• Spearheading strategies to steer the company’s future in a positive direction.
• Finance: Establish KPI financials and projections
• Day-to-day financial management
• Implement initiatives to improve working and operational cash flow
• Develop sales budgets and collaborate with Finance on all proformas and analysis
• Manage and report to expense budgets as assigned by finance
• Maintain percentage of P&L and targets
• Monitor performance with tracking and establish corrective measures as needed, and prepare detailed reports, both current and forecasting
• Controlling company costs, and introducing tactical initiatives to address theft and other losses. (Staging, photos, signs, etc)
• Monitoring invoices, money handling procedures, accounting and bank processes.

Maria:

• Payroll
• Manage and track employee vacation / personal days
• Manage and track ISA bonus payments
• RECO Compliance
• Stay current with RECO rules and regulations
• Manage Brokerage renewals
• Manage Sales Reps renewals and manage new applications and transfers
• FINTRAC Compliance
• Keep Brokerage policies updated and training
• Meetings
• Weekly meetings with each manager
• Weekly management meeting
• Weekly EOS meeting
• Standing builder meetings
• Daily ad hoc meetings 
• Interviews - mainly 2nd and 3rd
• Some staff - depending on position
• All sales reps
• Draft Employment Contracts
• Some staff
• All sales reps
• Plan all Company events
• 2-3 / year
• Finance
• Approve some AP
• Draft 80-90% of our budget
• Set Company and Sales Reps targets and KPI’s
• Resale & New Homes
• Marketing
• Set marketing budget and initiatives
• Manager larger marketing projects
• New brading (ie. billboards)
• Len gen efforts
• New clientele gifts
• Vendor management (slowing passing on)
• Heavily involved in marketing ideas and concepts 
• Approve 90% external marketing
• Re-write marketing copy
• Resale
• Daily monitoring of KPI’s
• Daily monitoring of online lead gen
• CRM overhaul
• New Homes
• Attend all builder meetings
• Draft all new builder contracts
• Participate in vendor selection, if needed
• Attend 95% of all vendor meetings (marketing, lawyer, interior design, etc.)
• Heavily involved with the marketing
• Setting the brand of the project
• Lead generation
• Participate in managing and developing the critical path for a site - timelines on deliverables
• Participate in determining the sales plan
• Signing officer for certain builders
• Real T Lounge
• Developed opening plan
• Developed marketing strategies
• Commercial Division
• Creating the plan to grow the commercial division
• Sales plan to go over multi-residential 
• Creating separate branding
• Other
• YP Management
• Participate in leasing division with pre-construction