---
title: Inbound CMA Journey
description: CMA Journey via HubSpot if there is an office lead via phone/email to clientcare@regoteam.com, info@regoteam.com
---

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# Inbound CMA Journey

## CMA Journey via HubSpot if there is an office lead via phone/email to clientcare@regoteam.com, info@regoteam.com

1. Seller contacts Brokerage via phone or email 
2. Form - ISA/Admin fill out [Green Sheet Form ](https://share.hsforms.com/1w7JPWbuVRYOZzOHZDtiQiA1ig2u)  
     1.  Internal Email - Summary is sent to Management
3. Automation - Seller is enrolled into [CMA Journey workflow](https://app.hubspot.com/workflows/2540262/platform/flow/100920901/edit)
4. Automation - Seller is marked as "Do Not Contact" to ensure they are **not enrolled **into our Main Mailing List 
5. Task - Listing Manager receives a task to choose Listing Agent  
     1. ![](https://info.regoteam.com/hs-fs/hubfs/image-png-Jun-22-2022-08-37-15-99-PM.png?width=243&name=image-png-Jun-22-2022-08-37-15-99-PM.png)
6. ISA updates contact owner to agent
7. Internal Email - the **Realtor** will receive an appointment notice which includes a summary of the "Green Sheet"
8. External Email - 1 Day before the appointment - the client will receive [CMA Scheduled Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/147610651740?portalId=2540262&preview_key=GwLYdanR&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email)
9. Agent Conducts CMA
10. External Email - 1 Day after the appointment - the client will receive [CMA Complete Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/147814056992?portalId=2540262&preview_key=dvPFtnnP&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email)
11. Automation - **Deal Stage** will automatically update to **CMA Complete** in HubSpot
12. Task - **Client Care** will receive a task to contact the **Realtor** for feedback about their appointment:   
      1. Follow [Pre-qual Script](https://drive.google.com/file/d/14jUj5lDnUHGXUoS4h70-9R3r5M-r5nr8/view?usp=sharing)
      2. Ask the following and update properties in HubSpot: 
         
         \- What List Price did you suggest? (update Amount)
         
         \- Are they likely to list with us? (Update likeliness to list) 
         
         \- When are they thinking about listing? (update Seller/Buyer Timeline)
         
         \- When is your next appointment (if applicable)? (create follow-up task)
13. Internal Email - 1 Day after the appointment - the **Realtor** will receive [Congratulations Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/content/77049700637?portalId=2540262&_preview=true&cacheBust=0&preview_key=EfolIaov&from_buffer=false) (with next steps)
14. Automation - **Deal Stage** will automatically update to Needs Update in HubSpot
15. Automation - **Seller** is enrolled into [Needs Update workflow](https://app.hubspot.com/workflows/2540262/platform/flow/219713143/edit) 
      1. External Email - If client is in the Needs Update stage for 5 days - the **client** will receive  [Marketing Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/147837821302?portalId=2540262&preview_key=tEXzArKS&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email)
      2. External Email - If client is still in the Needs Update stage after 20 days - the **client** will receive [Staging Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/147858715757?portalId=2540262&preview_key=AoWnCBMh&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email)
16. Form - If the [Consultation/Staging](https://share.hsforms.com/1HSnipdnsSz-chPfRGQySgw1ig2u) request form is submitted by agent (found on portal, app and email) 
      1. Task - the **Home Stager **will receive a task to fill out Calendly link 
      2. External Email - This will automatically confirm with the client via email and text 
      3. Automation - the **Deal Stage **will automatically update to **Working with Client **in HubSpot
      4. External Email - The client will receive [Next Steps](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/148033369740?portalId=2540262&preview_key=LcHuZuRC&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email) email
17. Form - If the [Photo/Sign](https://share.hsforms.com/1ECGx8rprRf2mL_sO3OhbhA1ig2u) request form is submitted by agent (found on portal, app and email)  
      1. Automation - the **Deal Stage **will automatically update to **Listing Signed** in HubSpot
      2. Automation - **Do Not Contact** property is removed
18. Automation - Deal will enter [Step 1: Order Received Workflow](https://app.hubspot.com/workflows/2540262/platform/flow/98422381/edit) 
      1. Ticket - Automated ticket assigns to **Listing Coordinator** 
             1. Order signage, photos, look book and program Lock Box
             2. Ticket - the **Admin** will receive a task to fill out Calendly link inviting client, photographer, and agent
             3. External Email - This will automatically confirm with the client, photographer, and agent via email and text 
      2. Ticket - Automated tasks to Admin to prepare feature sheets
      3. Ticket - Automated task to Marketing to create a Coming soon Post
19. Automation - 2 days before list - Deal will enter[Step 2: Two Days to List Workflow](https://app.hubspot.com/workflows/2540262/platform/flow/98422381/edit) 
      1. Tasks - Automated reminders sent to **Realtor** 
             1. If they have not already - Submit Paperwork, Submit Lock Box code, Submit Showing Instructions, Order Photos
20. Automation - 1 day before list - Deal will enter [Step 3: 1 Day to List Workflow](https://app.hubspot.com/workflows/2540262/platform/flow/100874841/edit) 
      1. Ticket - Automated to **Listing Coordinator** 
             1. **Forward iGuide to Agent**
             2. **Draft Listing**
             3. **Upload Paperwork on Drive**
             4. **Approve Listing**
             5. **Post Listing**
             6. To Listing Coordinator - **Update BrokerBay Instructions**

**Active Listing**

1. 1. Automation - the **Deal Stage **gets updated to **Active Listing**
     2. Automation - Deal will enter [Marketing Workflow](https://app.hubspot.com/workflows/2540262/platform/flow/67943494/edit) 
            1. Task - Create **Just Listed** post to Marketing
            2. Over 750k - Upload video content to all social channels to Marketing 
                     1. Boost posts
2. External Email - **Client** will receive [Your Home is Now Listed Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/149132810273?portalId=2540262&preview_key=yaFJelRl&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email)
3. If an Open House is submitted via [Open House Form](https://share.hsforms.com/1IwojSLZPTZeREUdqTDAOig1ig2u) 
     1. Automation - Open House appears on Rego Realty App
     2. Task - Marketing is notified to advertise on Social Media 
     3. Task - Marketing is notified to prepare advertising material 
     4. Task - Listing Coordinator receives task to update boards

1. 1. Task - Admin is notified to print advertising material

**Firm Deal**

1.  Once the property sells, Admin updates **Deal Stage** to **Firm Deal** 
     1. External Email - **Client** will receive [Congratulations! Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/email/153629314968?portalId=2540262&preview_key=AGjRuznH&_preview=true&from_buffer=false&cacheBust=0&hsPreviewerApp=email)
2. Automation - Deal is enrolled into[Firm Seller Workflow](https://app.hubspot.com/workflows/2540262/platform/flow/196089442/edit)

1. 1. Task - **Home Stager** will be notified to de-stage
     2. Task - **Accounting** will be notified of firm deal
     3. Ticket - **Admin **is notified to remove listing from Active Listing and add to Sold tab
     4. Ticket - **Admin** is notified to order SOLD Rider and Removal
     5. **Marketing **is notified to create SOLD post on Social Media

1. Automation - Seller Timeline is removed
2. Automation - Buyer Team is removed
3. Automation - Client enrolls into [Closing Gift Process (see article here)](https://info.regorealty.ca/knowledge/closing-gift-process?hsLang=en)
4. External Email - Client will receive [Closing Gift Delivered Email](https://2540262.hubspotpreview-na1.com/_hcms/preview/content/72744421156?portalId=2540262&_preview=true&cacheBust=0&preview_key=wLGHIehs&from_buffer=false)
5. External Email - On Closing **client** will receive [Closing Checklist Email ](https://2540262.hubspotpreview-na1.com/_hcms/preview/content/76916368308?portalId=2540262&_preview=true&cacheBust=0&preview_key=JUhnrTZK&from_buffer=false)
6. Task - **Agent** is notified about the closing 
7. Task - **Agent **is notified to remove lockbox
8. Task - in 6 months and 1 year - **Agent** is notified about Home Anniversary 

*Additional related workflows*

1. If the Listing is soon to expire and is still active: 
     1. Task - **Listing Coordinator **is notified about the upcoming expiry

 

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