Maximizing Sponsorship Opportunities at Community Events

This Standard Operating Procedure (SOP) serves as a guide for Corcoran Horizon Realty personnel responsible for securing sponsorships at community events.

This Standard Operating Procedure (SOP) serves as a guide for Corcoran Horizon Realty personnel responsible for securing sponsorships at community events. It outlines a structured approach to initial meetings with event planners, ensuring a thorough evaluation of potential sponsorship opportunities. By utilizing the provided questions and process, users will effectively prequalify events, understand audience demographics and logistical details, negotiate valuable sponsorship packages, and strategically position Corcoran Horizon Realty for maximum impact and return on investment. This SOP ensures consistency and efficiency, leading to stronger partnerships and successful event sponsorships that enhance Corcoran Horizon Realty's community presence.

Prequalifying & Agent Level
"Could you tell me a bit about your experience organizing community events?"
"What is your role in this specific event?" (To understand their authority and decision-making power)
"How many years have you been working with this event?"
"What other events does your organization typically run?"
"How long has this community event been running?"
"What is the event's primary purpose and mission?"
"What have been some of the most successful aspects of the event in previous years?"

Attendance & Demographics:
"What is the expected attendance for this year's event?"
"Can you provide a breakdown of the typical attendee demographics (age, income, interests, etc.)?"
"What is the geographic reach of the event's attendees?"
"Are there any specific target audience segments you're trying to reach?"

Event Layout & Location:
"Could you provide a map or layout of the event space?"
"Where would potential sponsors be located within the event area?"
"What are the high-traffic areas within the event?"
"What is the general flow of the event for attendees?"

Event Promotion & Marketing:
"How are you promoting the event (social media, print, radio, etc.)?"
"What is your marketing timeline and reach?"
"What are the event's social media handles and engagement metrics?"
"Will there be any media coverage (local news, etc.)?"

Sponsorship Packages & Customization:
"What are the standard sponsorship packages available ?"
"Is there flexibility to create custom sponsorship packages?"
"Are there opportunities for exclusive sponsorships (e.g., food and beverage, food stand, etc.)?"
"What are the deliverables included in each sponsorship level?"
"What kind of on site branding is allowed?"
“Are tables/chairs/electrical provided?”

Budget & Value:
"What is the range of sponsorship investment levels?"
"What is your method of measuring the value and impact of sponsorships?"
"Are there options for reduced sponsorship costs in exchange for significant value-added contributions?”

"Win-Win" & Unique Opportunities:
"What are your expectations for a successful sponsorship partnership?"
"How can a sponsor create a memorable and impactful experience for attendees?"
"What are some unique or non-traditional sponsorship opportunities you've explored or considered?"
"What kind of impression are you trying to create for the attendees?"
"Are there opportunities for experiential marketing?" For example, bringing the Corcoran Bus for tours

Our Specific Promotions:
"If we were to bring a branded bus, what kind of placement and interaction would be possible?" (Remember to emphasize the potential value)
"What would be the best way to activate our product/service at this event?"
"How could we create an interactive experience for attendees that aligns with our brand and the event's goals?"
"What are the options for distributing promotional materials or samples?"

Follow-Up & Next Steps
"What is the timeline for making sponsorship decisions?"
"What materials do you need from us to move forward?"
"When can we expect to receive a formal sponsorship proposal?"
"Who is the best point of contact for further questions?"