---
title: Sales Representative - New Developments
description: Duties and Responsibilities Maintain extensive knowledge of the Builder’s Company and product Have an active role with the pre-strategy of the project during the development stages including, but not
---

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# Sales Representative - New Developments

Duties and Responsibilities

- Maintain extensive knowledge of the Builder’s Company and product
- Have an active role with the pre-strategy of the project during the development stages including, but not limited to;
  
    - Be the point of contact for all builder communication
    - Be present at building/marketing/architect meetings when required
    - Consult on floor plans, features & finishes, amenities, etc.
    - Consult on APS and Condo Doc development
    - Lead in pricing strategies and incentives
      
          - Perform regular market analysis for competitive pricing
          - Develop pricing strategies for different staging in the sales process (VIP pricing, Registrant pricing, Public pricing, etc.)
    - Consult on the direction of the marketing campaign
      
          - Review all marketing material and provide feedback 
    - Lead in developing all Co-broker incentives and promos
    - Lead in all Co-broker outreach including
      
          - Point of contact for all questions
          - Brokerage presentations
          - Host Brokerage events 
    - Consult in all sales events strategies (launch and after launch)
      
          - Overall sales strategy for the event
          - Event planning
          - Event Line-up
          - Documentation flow (APS, Condo Docs, etc.)
          - Packages, pricing lists and incentives and promos handouts
          - Pedestrian flow
          - Offer flow
          - Staff training 
    - Consult in the after launch sales strategy
      
          - Pricing
          - Marketing Campaigns
          - Promos and Incentives
    - Overall oversight and guidance of Back-Up Agent (if applicable) 
      
          - Assist with questions and training on project details (building specs, APS, etc.)
          - Help close deals and customer follow up
- Oversee all APS documentation and paperwork related to the Site
  
    - Perform documentation audits prior to builder handoff
    - Maintaining prior tacking for condition dates, mortgage commitment letters, cheques etc.
    - Collect cheques and mortgage commitments if required
    - Ensure all Tarion dates are correct

- Conduct Open House hours as scheduled

- Ensure the Site, sales office and model are kept up to Company brand standards including;
  
    - Maintain a professional image
    - Sales centre/model is well maintained and all signage is clean and with correct information (contact information and model hours)
    - Open house signage is placed during model hours
    - Packages are current with correct pricing and availability list
    - Sales board and inventory list is updated
    - The sign-in registry is completed and updated in CRM
    - Marketing is up-to-date and consistent
- Maintain constant communication with the Builder
  
    - Weekly traffic reports
    - Weekly sales reports
- Convert inquiries into appointments 
- Maintain an active part in the ‘after-sale’ communication plan with buyers
- Work with marketing to determine the next sales strategy for the remaining units
  
    - Manage MLS listings
    - Revamp marketing messages
    - New promotions/incentives
- Strong knowledge of competitors’ product
  
    - Visit other sites, know their pricing and want they offer, obtain material etc.
- Maintain general construction knowledge and ability to floor plans

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