Job Roles
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      1. Corcoran Horizon Knowledgebase
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      3. Job Roles

      Sales Representative - New Developments

      Duties and Responsibilities

      • Maintain extensive knowledge of the Builder’s Company and product

      • Have an active role with the pre-strategy of the project during the development stages including, but not limited to;

        • Be the point of contact for all builder communication

        • Be present at building/marketing/architect meetings when required

        • Consult on floor plans, features & finishes, amenities, etc.

        • Consult on APS and Condo Doc development

        • Lead in pricing strategies and incentives

          • Perform regular market analysis for competitive pricing

          • Develop pricing strategies for different staging in the sales process (VIP pricing, Registrant pricing, Public pricing, etc.)

        • Consult on the direction of the marketing campaign

          • Review all marketing material and provide feedback 

        • Lead in developing all Co-broker incentives and promos

        • Lead in all Co-broker outreach including

          • Point of contact for all questions

          • Brokerage presentations

          • Host Brokerage events 

        • Consult in all sales events strategies (launch and after launch)

          • Overall sales strategy for the event

          • Event planning

          • Event Line-up

          • Documentation flow (APS, Condo Docs, etc.)

          • Packages, pricing lists and incentives and promos handouts

          • Pedestrian flow

          • Offer flow

          • Staff training 

        • Consult in the after launch sales strategy

          • Pricing

          • Marketing Campaigns

          • Promos and Incentives

        • Overall oversight and guidance of Back-Up Agent (if applicable) 

          • Assist with questions and training on project details (building specs, APS, etc.)

          • Help close deals and customer follow up

      • Oversee all APS documentation and paperwork related to the Site

        • Perform documentation audits prior to builder handoff

        • Maintaining prior tacking for condition dates, mortgage commitment letters, cheques etc.

        • Collect cheques and mortgage commitments if required

        • Ensure all Tarion dates are correct

      • Conduct Open House hours as scheduled

      • Ensure the Site, sales office and model are kept up to Company brand standards including;

        • Maintain a professional image

        • Sales centre/model is well maintained and all signage is clean and with correct information (contact information and model hours)

        • Open house signage is placed during model hours

        • Packages are current with correct pricing and availability list

        • Sales board and inventory list is updated

        • The sign-in registry is completed and updated in CRM

        • Marketing is up-to-date and consistent

      • Maintain constant communication with the Builder

        • Weekly traffic reports

        • Weekly sales reports

      • Convert inquiries into appointments 

      • Maintain an active part in the ‘after-sale’ communication plan with buyers

      • Work with marketing to determine the next sales strategy for the remaining units

        • Manage MLS listings

        • Revamp marketing messages

        • New promotions/incentives

      • Strong knowledge of competitors’ product

        • Visit other sites, know their pricing and want they offer, obtain material etc.

      • Maintain general construction knowledge and ability to floor plans